American Toursiter
AMERICAN TOURISTER is now known as one of the brands of SAMSONITE. However, it was founded long time ago in the 1930 before World War II as a stand alone brand.
Company History
American Tourister, Inc., is one of the oldest and best-known luggage brands in the United States. Its commitment to selling durable and affordable luggage, which began with the company's founding in the 1930s, continued into the 1990s.
Sol Koffler, founder of American Tourister, was introduced to the luggage industry in the 1920s. A recent immigrant to the United States, Koffler worked in a plant that manufactured steamer trunks and in a pocketbook factory. The methods of luggage construction that Koffler learned were typical of the industry; thin strips of wood and plywood were glued together and then covered with either paper or cloth for inexpensive luggage or with leather for expensive luggage. Koffler set out on his own, determined to produce a more durable product.
Pioneering New Materials
The company quickly established a reputation by producing quality luggage at a reasonable price. It was also an innovator. American Tourister was the first luggage manufacturer to make an all-vinyl case. Koffler was one of the first to see the benefits of a revolutionary new material developed during World War II, and he introduced moulded plastic luggage before anyone else did.
The Lastest Video
1971 American Tourister Advertising.
American Tourister Advertising - Survive the world
Strengh of American Tourister
The American Tourister Advertising - The world is calling
Testimonials and Gorilla Advertisements
These true-life accounts inspired the company's famous gorilla advertisements. Doyle Dane Bernbach agency created an award-winning print and television campaign that combined customer testimonials with photos or film of a ferocious-looking gorilla hurling and stomping on an American Tourister case in a zoo cage.
Other advertisements demonstrated the luggage's durability even in unlikely luggage mishaps, such as a case being dropped from an airplane or a speeding train. American Tourister continued to grow. By the 1970s, the company was one of the most popular manufacturers of mid-priced luggage in the United States.
As Subsidiary of Samsonite
Around the same time, American Tourister was acquired by Samsonite and subsequently became the 2nd most important luggage brand in the world. Today Samsonite continues to invest in the world-wide present American Tourister brand; And is supporting the aspirations of the brand to further increase its strength around the globe as a supplier of accessible world-class quality with a focus on products for family leisure and young travellers.
Citing increased foreign competition and rising raw material costs as the culprits, Samsonite faced uncertain times ahead. Concerns for the company and its subsidiaries, however, were tempered by its brand recognition, its market dominance, and its long history.
Warranty Repair
If a problem occurs with this American Tourister product (the "Product") and the problem is caused by manufacturing defects in material and workmanship, Samsonite will, in its discretion, either fix or replace the Product in accordance with the warranty terms and conditions stated herein. Read More
Luggage Repair Policy
The Authorized Repair Center will make the final determination on the status of the product with the possible following outcomes Read More
Care & Cleaning
The American Tourister brands enjoy worldwide recognition and are synonymous with quality, style, dependability and innovation. There are some guidelines to keep the long life of your American Tourister products. Read More
Repair Center Locations
You can find The Anuthorized Repair Centers from all corners of the world. Read More